Advertising campaign

http://www.glogster.com/sapepe2/poster-glog-by-sapepe2/g-6krd68lcsckfbqpmskurba0?s=imgglog  Glogster
http://www.mediafire.com/?ck1k2d7026a1rd7 Mp3 File

The relevance of the campaign for the comunity.
This new sports academy its a healthy activity, that improves team work. Its a really fun academy, perfect for making new friends, having fun, etc. It is actualy a sport too, so it helps you to get fit

The Target audience.
This sports academy its recommended for people from 13 to 30 years old (it requires a lot of energy and not al people can practice it). The Mackay School students specially.

Obejectives of the campaign
The objective of this campaign is to promote the new underwater Rugby academy in The Mackay School.
Make people get interested on joining the academy.

Mass Media used:
Internet (glogster) and a Radio commercial

Steps

1) decide what is going to be about your product campaign

2) Make a pamplhet about your product/campaign

3) make a glogster about you product

4) make a radio commercial in podcas/mp3 recorder about the product or the campaign

Historia de un cartel

How does the video portray the image of power?
th video portrays the image of power because the solution comes throught a guy in high social status, and the words used in the second sign were more powerful than in the first one. (Power of words)

What are the main differences between the text in the first sign. and in the second one?
that in the first one, the use of the words was very basic and common, but in the second one, the suit guy, changed them to persuasive and strong words, that have a bigger impact on people.

What was the people`s reaction to the first sign like?
many just went through the side of it without even looking, just a few helped. He was only another guy asking for money in the street

What was the people`s reaction to the second sign like?
the new words didn´t changed the message of the sign, they changed the way of communicating it. Somehow it changed the way you see the blind guy, makes you think about it

Does the video effectively reflects the power of words?
I think that the video really reflects the power of words, yes

2.- dicussion questions

1.- the effect is that the people that was used to watch movies ( film industries ), now having the easy access to pages like cuevana.tv or youtube. com, most of that people could prefer watching videos or online movies by free an their houses that going to the cinema or buying  a movie.


2.- That now instead of downloading an original song, paying for it, oyu can now listen it on the radio or in a music video on the TV.
But as well, the radio and TV can be used to promote a movie or a new disc that is coming out soon. they can make publicity, commercials, etc.


3.- Because in the past, there was only one way to watch a film, it was a lot more exclusive that now, the same thing happens with the sound recording ( music ), you needed to have a recordplayer and the disc. Now you just search for it on the internet and download it. you can found almost all in the internet, and with an easy access

4.- The actors, the quality of the video, the lights, illumination , the sound of the voices and the music, the script, etc.
but this 2 kinds of ''movies'' have the same goal, entertainment...